![]() Pictured wearing an oversized pink coat and high heels, the androgyny campaign showed Acne Studios move towards gender fluidity.įounder of Ace Rivington, Beau Lawrence transformed gender norms in fashion last year when he cast androgynous models Rain Dove and Cory Wade in the label’s ad campaign. With fashion taking a stand against gender positioned clothing, we’ve put together our top five gender fluid fashion ad campaigns.Īcne Studios’ creative direction Jonny Johansson took the fashion industry by surprise earlier last year by casting his then 11-year-old son Frasse Johansson in the labels fall 2015 campaign. The campaign features Smith wearing the label’s moto jacket along with a metal embroided skirt from the upcoming collection. Tuesday 11th February 2020, 09.30 - 16.Yesterday major fashion house Louis Vuitton announced the new star of their SS16 women’s ad campaign as Jaden Smith. No other UK show offers sourcing and brands together, making Pure London and Pure Origin the only event to cater to all your fashion buying needs under one central London roof. This post was created by Pure London editor Emma WilderĪbout Pure London and Pure OriginWe are the UK’s number one leading fashion trade event that brings together the entire fashion supply chain, right the way from fibre through to finished ready to wear garments. Find out more about the latest in the industry at Pure London’s AW20/21 Festival of Fashion, from 9th – 11th February 2020. Here at Pure London, we’re excited to see where this new approach to fashion will take our industry. ![]() And, as Gen Z and the social media generation call for a non-binary approach to life (and within that, fashion), there is a place for both of these new schools of design in the current sartorial sphere. Where gender fluid enables individuals to embrace a more feminine or more masculine identity, or indeed a mix of the two, gender neutral suggests a negation of any gendered identity. What about gender neutral fashion?Whilst in name they may sound the same, the concepts of gender neutrality and gender fluidity in fashion are slightly nuanced. In a new age of feminism, sparked by the Me Too movement, womenswear has appropriated some of the most powerful elements of men’s fashion, like tailored trouser suits, shoulder pads and military inspired pieces. Men’s fashion in womenswearMeanwhile, whilst womenswear has typically seen a much more diverse array of designs than men’s fashion, the market has started taking design inspiration from its male counterpart. ![]() Influences like Harry Styles and Timothee Chalamet are bringing a new wave of men’s fashion into the mainstream, presenting a new but still relatable interpretation of masculinity that goes beyond the identifiable “norm”. This year’s awards season brought us Billy Porter’s “tuxedo dress” as well as a revival of the effeminate New Romantic look. But whilst this extreme of gender fluidity might not quite be for everyone yet, the influences are still very much visible. Womenswear influences in men’s fashionFrom Jaden Smith’s Louis Vuitton skirt to the leader of all the gender fluid fashion designers, Charles Jeffrey’s gender-bending menswear shows, the influence of traditionally female styles is slowly but surely making its way into men’s fashion as we know it today. What’s more, as non-binary identification becomes more and more accepted and recognised, celebrities like Sam Smith (who recently announced his identification with the term) are translating their gender fluidity into their fashion. Recently, the conversations surrounding LGBTQ+ identities have opened up across the media and it’s given fashion the opportunity to explore gender neutrality in design. As an industry, so much of fashion is tied up in both self-expression and cultural values.
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